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      Nike Air Max Plus or AMP was introduced in the fall of year 1998 by Nike, an American manufacturer known worldwide for its exquisite athletic, and sports equipments such as clothing, accessories, shoes, and other related products. The company acquired its name from the Greek goddess of victory, Nike. It promotes its products under the same brand name, and also as Air Jordon, Total 90, Nike Golf, and team Starter, as well as under brands of wholly-owned subsidiaries including Bauer, Cole Haan, Converse, and Hurley International.
Despite of being released in more than 100 color variations these shoes have only a few well-known favorites. The 'hyper blue' color was a huge hit in the US and other markets. As a result of its unpopularity the prices crashed, which rarely is seen with Nike products. Different variations of the Nike Air Max plus have been released such as the Air Max slip-on, Nike Air Max Plus 2, Nike Air Max Plus 3, Nike Air Max Plus 4, and Nike Air Max Plus 5, however none of these have been much successful.